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Future of Marketing Institute

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The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Humanoid Robots Are Getting Closer to Home

September 23, 2026 By: FMI Staff

The future of personal robots may be closer than you think. 🤖

Hyundai is considering making its humanoid robots available to everyday consumers through its existing dealership network, bringing personal robotics one step closer to reality.

Imagine owning a robot that carries your bags, helps around the house, shops with you, and learns your preferences along the way.

For marketers, personal robots could become a new source of consumer insights, collecting data on shopping habits, product preferences, and everyday behaviour.

A robot that sees what you reach for, ignore, replace, or repeatedly use could reveal something digital data often misses: behaviour in context.

But as robots become part of our daily lives, who should have access to the data they collect?

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