It’s time for marketers to embrace chatbots 🤖
HubSpot‘s latest report, the State of Marketing Report, explores the top marketing trends for 2024, including:
🔗 Engagement: Chat is one of the top predicted pathways to drive customer engagement in 2024. Adding a chatbot to your website can enable a more personalized customer experience. With AI, these chatbots are more effective than ever!
🎯 Personalization: In a cookieless future, leveraging first-party data is crucial. Marketers need to collect data directly from audiences via email and other direct channels, using this information to tailor experiences for more interactions.
⚡ Efficiency: Marketers should leverage AI and automation to prevent wasting time on administrative tasks. This enhances productivity and allows more time for creative and strategic marketing efforts, fostering innovation.
Check out the full report for more👇
Free download, 43 pages – https://bit.ly/3PFNJAn