Data shows that in the US, 35% of households own a smart speaker. It is predicted that by the year 2025, this number is expected to rise to 75%. Therefore, marketers have a big opportunity to leverage this into strategizing their next marketing goals.
In this article, Dr. Mark van Rijmenam writes about voice search and how it will impact marketing. He starts by explaining what voice search comprises and how it works. He mentions that 42% of people who use voice assistants find it to be a revolutionary invention as it is convenient and quicker in reaching solutions. With AI-driven voice recognition improving by the day, it is able to handle a wide range of languages and interactions.
Rijmenam also gives insights into how smart speakers are used for buying decisions. Several brands have adopted technology to improve customer communication. It is believed that decision-making is shifting from the consumer to the AI because of the search results it decides to show. He further lists several voice recognition apps that marketers can use for their brands.
Mark ends the article by discussing the ethical issues for voice artificial intelligence and the risks associated with its use. His final thoughts conclude that there are challenges in the future of voice marketing but it is promising as well.