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The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Google’s AI-powered Search Tool for Holiday Shopping

November 23, 2023 By: FMI Staff

🔎 Google is enhancing its AI-powered Search Generative Experience (SGE) for holiday shopping, enabling it to generate clothing images, suggest gift ideas, and provide virtual try-ons for hundreds of brands. In addition, Google will enable users to see items on 40 different models of different sizes, body shapes, and skin tones.

🚀 Users can refine generated images in real-time, enhancing the tool’s ability to match their vision. SGE aims to streamline the shopping experience by producing personalized, results based on specific queries, contributing to a more interactive and efficient role in understanding and meeting consumer preferences.

🎁 Just in time for the holiday season, Google aims for SGE to help you find the perfect gift! Google indicates that 20% of searches are 5 words or longer and can even generate photorealistic images of the item you’re picturing.

💫 Will you be using SGE this holiday season? Let us know in the comments below!

✅ Credit: Will Shanklin, Engadget

You can take a read through the full article here.

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