🤖 Advertisers can create their search ad campaigns via a chatbot!
The new Google conversational generative AI tool can discuss campaign goals and ideas with advertisers. It will then generate a search campaign with ad content, including copy, images, and keywords.
Final human approval is needed before a campaign goes live. Yet, there are still concerns about the quality of content, which depends on marketers’ data inputs and their understanding of the audience.
🔎 How will this tool impact marketers’ way of working? Will it make marketers build search campaigns more efficiently?
You can take a read through the full article here.
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