Recently, a new and exciting large language model (LLM) generative AI tool was released by Google with huge potential for the field of marketing.
This article explores Google’s launch of Bard, a public beta version of a conversational AI tool for generating text responses to queries and requests, similarly to ChatGPT from OpenAI.
However, Bard is developing its language capabilities beyond conversational and is exploring the possibility of developing a syntax analysis feature for code writing.
Bard’s current features make it an ideal starting point for marketers and business analysts looking to generate a first draft of code or explore digital marketing tasks such as keyword phrases for SEO and content ideas for social media.
The future for Bard includes plugins and integrations with other software to appeal to users further. Despite this, Google highlights that Bard is not perfect and can produce errors, and its dataset is not as extensive as ChatGPT.
Continue reading to learn more about the future potential and current limitations of Google Bard.