GEO Is Taking Over, and Here Is How You Can Keep Up

Our ‘Super List’ features Top Articles and Podcasts covering the move from SEO to Generative AI Search. The list highlights strategies, metrics, and opportunities that are shaping the future of digital marketing.

Articles

𝗧𝗶𝘁𝗹𝗲: Traditional Search vs. AI Search: The Side-by-Side Comparison

𝗔𝘂𝘁𝗵𝗼𝗿: Andy Crestodina

𝗟𝗶𝗻𝗸: https://lnkd.in/eeRYPcez

(Provides a comparison of SEO and AI-driven search, offering insights for future marketing strategies)

𝗧𝗶𝘁𝗹𝗲: Generative Engine Optimization: What We Know So Far

𝗔𝘂𝘁𝗵𝗼𝗿: Zoe Ashbridge

𝗟𝗶𝗻𝗸: https://lnkd.in/eVfqJBiF

(Presents what is currently known about GEO so marketers can stay ahead)

Title: ChatGPT Searches Google Shopping to Create its Recommendations

Author:Leigh McKenzie

Link: https://www.semrush.com/blog/user/leigh-mckenzie/

𝗧𝗶𝘁𝗹𝗲: Why Comms Pros Are the New Visibility Engineers

𝗔𝘂𝘁𝗵𝗼𝗿: Gini Dietrich

𝗟𝗶𝗻𝗸: https://lnkd.in/ea54arND

(Highlights how the PESO model must be integrated to build a AI visibility strategy)

𝗧𝗶𝘁𝗹𝗲: Google AI Overviews Overlaps Organic Search By 54%

𝗔𝘂𝘁𝗵𝗼𝗿: Roger Montti

𝗟𝗶𝗻𝗸: https://lnkd.in/etbWzywu

(Reveals how AI and traditional search results are becoming one system)

𝗧𝗶𝘁𝗹𝗲: GEO vs SEO: Understanding the Differences

𝗔𝘂𝘁𝗵𝗼𝗿: Neil Patel

𝗟𝗶𝗻𝗸: https://lnkd.in/e_4tv4rj

(Explains why businesses must complement SEO with GEO by updating content regularly and structuring it for generative engines)

Podcasts

𝗣𝗼𝗱𝗰𝗮𝘀𝘁: Marketing Against the Grain

𝗘𝗽𝗶𝘀𝗼𝗱𝗲: Everything you need to know about AEO in 2025

𝗟𝗶𝗻𝗸: https://lnkd.in/eVRN3cGp

Kipp Bodnar, Kieran Flanagan

𝗣𝗼𝗱𝗰𝗮𝘀𝘁: The Digital Marketing Podcast

𝗘𝗽𝗶𝘀𝗼𝗱𝗲: The Future of SEO

𝗟𝗶𝗻𝗸: https://lnkd.in/edgnsXsk

Ciaran Rogers, Daniel Rowles

𝗣𝗼𝗱𝗰𝗮𝘀𝘁: The Marketing Remix:

Episode: The AI Edit: How Search—and Searchers—Are Changing

𝗟𝗶𝗻𝗸: https://lnkd.in/eSU_2Chh

Ron Hadler, Angie

𝗣𝗼𝗱𝗰𝗮𝘀𝘁: AI with Friends

𝗘𝗽𝗶𝘀𝗼𝗱𝗲: SEO is Dead, Long Live GEO – The Future of Search

Link: https://lnkd.in/ebWgqqie

Adrian Green, Marlon Avery, Sekou M. Doumbouya

𝗣𝗼𝗱𝗰𝗮𝘀𝘁: Duct Tape Marketing

𝗘𝗽𝗶𝘀𝗼𝗱𝗲: The Future of SEO in the Age of AI Search

𝗟𝗶𝗻𝗸: https://lnkd.in/ewwE-Q8u

Todd Sawicki, John Jantsch

Use this Super List as your guide for the GEO era.