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Future of Marketing Institute

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The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Gen Z Isn’t Searching The Way You Think

July 29, 2025 By: FMI Staff

67% now use AI tools instead of traditional search, forcing marketers to rethink SEO from links to AI overviews.

67% now use AI tools instead of traditional search, forcing marketers to rethink SEO from links to AI overviews.

Are you ready to meet Gen Z where they search? Follow our LinkedIn post here to learn more.

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