🔍 Although GenAI has been in the picture for some time, many marketers are still in the early stages of GenAI adoption, primarily using it for efficiency gains rather than strategic brand growth. Kantar’s latest Capability Curve report unveils the reality of GenAI in marketing, highlighting a gap between its perceived future potential and current implementation.
💡Gone are those days for traditional marketing. For marketers, it’s the time to move beyond the “Fear or FOMO” and effectively integrate GenAI to enhance marketing capabilities and achieve maximum business growth.
To learn more, check out the full post here.
Free download, 22 pages – http://bit.ly/3QMiIev