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Future of Marketing Institute

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The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

FEAR or FOMO: GenAI in Marketing

March 26, 2025 By: FMI Staff

A digital graphic titled "GENAI in Marketing: Fear or FOMO" featuring an illustration of a businessman and a humanoid AI interacting, surrounded by futuristic data visuals. The FMI logo is displayed at the bottom.

🔍 Although GenAI has been in the picture for some time, many marketers are still in the early stages of GenAI adoption, primarily using it for efficiency gains rather than strategic brand growth. Kantar’s latest Capability Curve report unveils the reality of GenAI in marketing, highlighting a gap between its perceived future potential and current implementation.

💡Gone are those days for traditional marketing. For marketers, it’s the time to move beyond the “Fear or FOMO” and effectively integrate GenAI to enhance marketing capabilities and achieve maximum business growth.

To learn more, check out the full post here.

Free download, 22 pages – http://bit.ly/3QMiIev

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