Virtual Influencers isn’t just a pie-in-the-sky idea anymore. They are everywhere, with millions of followers from our Instagram to Metaverse. They are changing the way we perceive brands. With the advancement of technology, marketers can now create and design artificial humans known as virtual influencers who will influence consumers for a product or service.
In this article by Michael Metcalf (founder of Expert Machine), talks about how diversity would play an essential role in Metaverse through CGI. He writes about how Gen Z cares about diversity more than any previous generation and the brands’ potential target for future consumers. Also, he noted that a non-diverse metaverse would harm itself from the potential growth and the brands present in it.
Michael then explains the concept of Metaverse Influencers, who can be real, virtual, or a mix of both, giving examples like Lil Miquela, a computer-generated Instagram model with over three million followers who have partnered with some famous brands like Calvin Klein and Chanel.
Ultimately, he elicits some tips for brands wanting to work with Virtual Influencers and gives his final thoughts on how such technological advances bring revolutionary changes in the world. Still, it won’t be successful without diversity. And cautioning that bringing diversity to the platform is the responsibility of Metaverse tech and the brands participating in it.