✨The Walt Disney Company‘s Latest Magic? Tapping into memories with Gen AI!
Imagine Mickey Mouse creating a personalized song about your favourite Disney park moments, or Ariel bringing your beach memories to life. Disney’s new patent aims to translate user memories (collected through interaction history) into an AI agent which can then create customized content and experiences. This includes creating individualized AI songs to generate emotional responses from Disney customers.
Here’s why we think marketers should take note 📢
This technology can potentially allow brands to connect more deeply with their customers and enhance engagement. For instance, Netflix curating shows based on your current mood or Hallmark Cards creating cards that showcase family memories! 🎥💌
You can take a read through the full article here.