Traditionally, grocery stores have relied on cardboard displays, banners, and shelf signs to promote products. We are now beginning to see digital screens overtaking the traditional end caps, kiosks, cooler screens, and banners in grocery retailers, and this is just the beginning.
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π₯ Greater Customer Engagement
As is, static digital advertisements are more likely to catch the attention of shoppers in physical retail locations than traditional ads. Add short videos, and the potential to engage shoppers increases even further.
These constant technological improvements represent a real opportunity to overcome βad blindness.β
Further down the road, these ads could become gamified, with buyers winning coupons for participating in a mini-game.
π― Refined Timing
The ability to feature dynamic ads on these digital platforms would offer a new level of control over when and how customers engage with your message.
Each advancement offers a new way to captivate shoppers and keep your products top of mind at just the right moment.
Read more about it here:
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Credit: Peyton Bigora Via Marketing Dive
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Image Credit: Grocery TV