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The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Coca-Cola Launches a DOOH and AR Campaign

October 19, 2023 By: FMI Staff

⭐️Coca-Cola has launched the ‘#TakeATaste Now’ campaign, a nationwide digital out-of-home (DOOH) and augmented reality (AR) experience in partnership with Tesco.

🥤This innovative campaign allows consumers to interact with OOH screens via mobile devices, changing the 3D creative in real time. By scanning a QR code, users can claim a digital bottle of Coca-Cola Zero Sugar and receive a voucher for a real bottle from Tesco.

📲This interactive, gamified approach aims to engage consumers in a fun and digital-first sampling experience. The campaign’s use of AR and DOOH demonstrates a forward-thinking strategy in marketing, leveraging technology for immersive brand interactions.

✅ Credit: The Coca-Cola Company

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