⭐️Coca-Cola has launched the ‘#TakeATaste Now’ campaign, a nationwide digital out-of-home (DOOH) and augmented reality (AR) experience in partnership with Tesco.
🥤This innovative campaign allows consumers to interact with OOH screens via mobile devices, changing the 3D creative in real time. By scanning a QR code, users can claim a digital bottle of Coca-Cola Zero Sugar and receive a voucher for a real bottle from Tesco.
📲This interactive, gamified approach aims to engage consumers in a fun and digital-first sampling experience. The campaign’s use of AR and DOOH demonstrates a forward-thinking strategy in marketing, leveraging technology for immersive brand interactions.
✅ Credit: The Coca-Cola Company
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