As AI search engines and chatbots become the primary way consumers gather information, brands face a critical challenge: ensuring AI pulls accurate, up-to-date data. Since AI information can come from third-party sources, outdated web pages, and incomplete datasets, there’s a high risk of misinformation. This can directly harm consumer trust and damage brand reputation.
Imagine a potential customer searching for your product, expecting the latest details from your website. Instead, AI surfaces outdated content, shaping their perception in a way you never intended.
Take Pinterest, a platform built on human creativity and inspiration. Now, it’s being flooded with AI-generated content. AI-powered blogs dominate search results, pushing low-quality, ad-heavy pages to the top. When original, human-made content gets buried, users are misled, and the platform’s credibility suffers.
AI search is already changing how consumers find and trust information. That’s why brands must act now. Optimizing content for AI isn’t optional—it’s essential. As marketers, we need to audit our online presence and provide AI with accurate data before it defines our brand for us.
🤔 So, what is AI search already saying about your brand? And, more importantly, what do you want it to say?
📷: Illustration by Stephen Kelly