Search isn’t broken – but it’s evolving. AI tools like ChatGPT are trained on Reddit threads, not ad copy. That means your brand’s visibility now depends on community credibility.
It’s not SEO. It’s 𝗚𝗘𝗢: Generative Engine Optimization. If you’re in Reddit threads, you’re in results.
Brands chasing keywords will fall behind. Brands in the conversation? They’ll lead because AI pays attention to what people really talk about.
💬 So would you rather buy attention or earn it?