With the continued, rapid development of AR/VR technologies, not only is the content of marketing rapidly changing but so are the ways that we are reaching consumers. Moving forward, it will be critical for marketers to find ways to integrate further into the lives of consumers in ways that allow for deeper personalization of marketing efforts.In an excellent article, Alyssa Meyers (reporter at Morning Brew) discusses how marketers are exploring new ways to reach and engage drivers through voice-activated assistants like Amazon’s Alexa and Google Assistant while they’re on the road, which have become increasingly integrated with car brands and systems. She discusses how the integration of these voice assistants in cars has opened up new opportunities for brands and agencies to target drivers with ads and information, as well as how some brands and agencies have already started to develop voice apps for in-car use.Meyers goes on to highlight some key benefits that voice advertising could offer, including the increased convenience of placing pickup or delivery orders while we’re driving, as well as the enhanced safety of encouraging drivers to keep their eyes on the road.The article suggests major implications not just to the development of biometric and AI marketing technologies, but also to that of out-of-home (OOH) advertising, with experts believing that in-car voice experiences could soon be paired with to send customized advertising messaging to drivers.