Since the 1990s, the world wide web has seen incredible advancements. We can divide this progression into three parts: Web1, 2, and 3. Web1 focused on building awareness and driving traffic to websites. Web2 concentrated on engagement and building relationships with customers, primarily through social media. Now, we are entering Web3, where authenticity, trust, transparency, and ownership are critical, and NFTs are one of the key technologies powering this new digital landscape.
As the world wide web moves forward, so too must brands. One way to do so is by adopting technologies specifically for NFTs, for instance, innovations that would allow companies to recognize and respond to NFTs in users’ wallets. With this ability, brands could better harness the power of NFTs and entice customers with boundless creations.