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Future of Marketing Institute

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The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Are You Ready To Explore Global Flavors From Home?

March 24, 2025 By: FMI Staff

A person in a modern kitchen interacts with a futuristic holographic food ordering interface, selecting meal options.

This may be possible because researchers have recently created a device that lets you taste food flavours using a simple mouth probe. So whether you’re craving sushi from Japan, tacos from Mexico, or a gourmet meal from a five-star restaurant, this device could potentially allow you to taste them all from home! 🍣

Why It Matters: This technology changes product development and consumer testing for the food industry, opening up new possibilities for marketing. Brands can now let consumers taste their new products instantly, no matter where they are, transforming how we think about food marketing and consumer feedback.

🍴For example, restaurants might use it to promote their new signature dishes. Food and beverage brands could offer “virtual at-home taste tests” of a new flavor to gather data quickly. Think about all the possibilities!

So would you try it? How do you see this changing your food choices?

🔗You can take a read through the full article here.

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