👀 𝐖𝐡𝐚𝐭 𝐢𝐟 𝐈 𝐭𝐨𝐥𝐝 𝐲𝐨𝐮 𝐭𝐡𝐚𝐭 𝐲𝐨𝐮 𝐦𝐚𝐲 𝐧𝐨𝐭 𝐡𝐚𝐯𝐞 𝐚 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐛𝐮𝐝𝐠𝐞𝐭 𝐢𝐧 𝟐𝟎𝟐𝟓?
User search behaviour is shifting, and companies are noticing.
📲 The Browser Company‘s Arc Search, an iOS app, merges browser, search engine, and AI functionalities. Instead of generating search results, it creates personalized web pages by browsing and summarizing information from multiple sources.
🏈 For example, if we asked Arc Search “What happened in the 49ers game?” It would give us a comprehensive webpage with scores, highlights, and related links, streamlining the information-finding process.
This shift in user behaviour has implications for marketing, particularly if Google Search sees a decline in traffic, potentially impacting the value of Google Search ads.
Platforms like TikTok are already influencing search behaviour, with 40% of consumers using it for information searches. This could be the platform for marketer experimentation.
We currently know TikTok has certain ranking factors for visibility that include video information (i.e., captions, sounds, hashtags), user interactions, and device and account settings.
Keeping TikTok’s version of SEO in mind, we believe a growing emphasis may be on the role of SEO, rather than Google Ads.
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