๐ ๐๐ก๐๐ญ ๐ข๐ ๐ ๐ญ๐จ๐ฅ๐ ๐ฒ๐จ๐ฎ ๐ญ๐ก๐๐ญ ๐ฒ๐จ๐ฎ ๐ฆ๐๐ฒ ๐ง๐จ๐ญ ๐ก๐๐ฏ๐ ๐ ๐๐จ๐จ๐ ๐ฅ๐ ๐๐๐ฌ ๐๐ญ๐ซ๐๐ญ๐๐ ๐ฒ ๐๐ฎ๐๐ ๐๐ญ ๐ข๐ง ๐๐๐๐?
User search behaviour is shifting, and companies are noticing.
๐ฒย The Browser Company‘s Arc Search, an iOS app, merges browser, search engine, and AI functionalities. Instead of generating search results, it creates personalized web pages by browsing and summarizing information from multiple sources.
๐ For example, if we asked Arc Search โWhat happened in the 49ers game?โ It would give us a comprehensive webpage with scores, highlights, and related links, streamlining the information-finding process.
This shift in user behaviour has implications for marketing, particularly if Google Search sees a decline in traffic, potentially impacting the value of Google Search ads.
Platforms like TikTok are already influencing search behaviour, with 40% of consumers using it for information searches. This could be the platform for marketer experimentation.
We currently know TikTok has certain ranking factors for visibility that include video information (i.e., captions, sounds, hashtags), user interactions, and device and account settings.
Keeping TikTokโs version of SEO in mind, we believe a growing emphasis may be on the role of SEO, rather than Google Ads.
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