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The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Apple Wants to Track your Health Data

April 4, 2024 By: FMI Staff

Apple Wants to Know How You Feel, and They Might Have the Tech to Find Out!

Apple has filed a patent for a wearable health-tracking headband that can track things like mood indicators, facial expressions, changes in blood pressure, and more.

This data could be invaluable when working in tandem with Apple’s other products. 🚀

Imagine if a user watches Apple TV while wearing the device; Apple could know how the user responds to specific shows in real time. This could allow for hyper-personalised recommendations and ads.

The company could also use the device to conduct A/B testing to better understand how users react to IOS updates and more. This could create a whole new level of customer-centric design! 🎯

✅ Image Credit: PATENT DROP

You can take a read through the full article here.

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