Amazon announced it will roll out three new ad formats for Prime Video later this year, and here’s what you need to know:
🛑 Pause Ads: When you pause a video, a translucent overlay ad will appear on the screen. This ad allows you to directly add the promoted product to your Amazon cart.
🛍️ Shoppable Carousels: During ad breaks, a lineup of products will be displayed. Viewers can then interact with these ads and browse the products.
🧠 Brand Trivia: While watching TV shows, movies, and live sports, viewers can participate in trivia games. By answering questions, they can earn rewards like Amazon shopping credits.
🤔Why This Matters for Marketers:
While platforms like Hulu and YouTube have used interactive ads, Amazon’s new formats show that ads must be engaging, interactive, and integrated with content, rather than just static banners. Marketers need to take note when designing ad creatives for their brands!
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