In the era of fast-shifting customer expectations and increasingly uncertain demand, marketers need new approaches to create sustainable customer relationships. Ed Underberg, Account Executive at Zirous, hosts Alysson Conley (Account Executive at Adobe Marketo), Devon Norvell (Director of Channel Development at VertifyData) and Brandon Schulte (Director of Marketing Technology Services at Zirous) to discuss how marketers can prepare for the future of marketing automation. Watch industry experts as they discuss automation best practices and technology, real-world use cases and strategies to compete in a revolutionary new way.