The Vendry, an Event Startup, hosts Kathryn Frankson, Director of Event Marketing at Informa Connect, Aleksandra Panyukhina, Head of Events and Experiences at parcelLab, Nicole Nichols, Associate Director of Marketing and Event Management at the New York Academy of Medicine and Kate Patay, Chief Strategist at Patay Consulting. In this video these marketing strategists deliberate on how event marketing will transition back to live and hybrid settings, however, this will be done so on a smaller scale. The panelists comment that while the future of event marketing will face concerns and sensitivity around safety, clear guidelines and communications will be put into place to combat any hesitations when returning to live events. Ultimately, the future goal for event marketers will be to prioritize the customer experience to better connect your audience to your products and services and your brand.