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The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

The Evolving Power of AI Tools

March 1, 2023 By: FMI Staff


The development of AI technology and tools continues to be an exciting journey. In this video episode of the Bad Crypto Podcast, Joel Comm and Travis Wright provide an introduction of AI tools as they explore both existing and emerging platforms. 

As Comm and Wright take a deep dive into cutting-edge tools such as OpenAI, Midjourney, and Boomy, the hosts discuss the capabilities and limitations of these evolving platforms. It is crucial to consider how the emergence of such AI tools has already started to transform the marketing landscape, allowing marketers to harness the power of consumer data, generate content, and develop virtual assistants to improve customer service. Further, the hosts explore how AI tools may revolutionize various industries, including finance, healthcare, and so on.

As with any emerging technology, it’s essential to consider the implications of AI tools. In this episode, Comm and Wright highlight the importance of privacy and algorithmic bias when it comes to these platforms. 

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