• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About
    • Future of Marketing Institute
    • Advisory Board
    • Staff
  • Magazine
  • Podcast
  • Videos
  • Archive
  • Contact
  • LinkedIn
  • Twitter

Future of Marketing Institute

FOMI

The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Social Commerce: Taking the high street to the social feed

May 12, 2022 By: FOMI Staff

Social Commerce is revolutionizing marketing. It’s allowing for peer-to-peer purchasing and helping brands bypass algorithms. This unique commerce introduces new marketing platforms like live streaming and influencer campaigns.

In this week’s video, Chief Operating Officer of MediaCom Global, Josh Gallagher, speaks to marketing experts about social commerce. First, Zeljana Unkovich, Regional Strategy Director at MediaCom, outlines the significance of this new type of commerce. She emphasizes how intent to purchase and user spending increase when companies include social in the purchasing journey. Next, Emily Trenouth, Influencer Marketing Head at MediaCom, breaks down a social commerce campaign between MediaCom and Ellese. Garnering 4.3 billion views and 700,000 contributors, the event, a shoppable, live concert, was successful. Trenouth attributes this victory to leveraging influencers and creators. Mick Drew, eCommerce head of The Coca-Cola Company, ends the video with a lesson. Companies must strive to make their content and communications more clickable, more connected, and more convenient.

With over 1.7 billion people in Asia currently using it and prompting ten times more conversion rates than regular commerce, social commerce is more than just a trend. Is this the future of shopping and marketing? Are brands ready to take advantage of it?

Primary Sidebar

FUTURE OF MARKETING MAGAZINE

Join 50,000+ Readers

ARTICLE FEED: UPDATED DAILY

  • A new look for influencer marketing strategy | NATIONAL
    Published on: 2022-06-28
  • Lead Generation and the Future of AI
    Published on: 2022-06-28
  • Back to the Future: The Evolution of Marketing Over the Next 10 Years | CustomerThink
    Published on: 2022-06-28
  • 3 Trends Shaping Consumer Shopping Behavior - Beyond The Economy
    Published on: 2022-06-28
  • Can NFTs Change Your CRM Strategy? - Business News
    Published on: 2022-06-27
  • How Marketing For Web 3.0 Will Evolve In 2022
    Published on: 2022-06-27
  • Why NLP Is The Wave Of The Future For Marketing?
    Published on: 2022-06-27

INSTITUTE SPONSOR

CONNECT WITH US

  • twitter
  • flipboard
  • linkedin
  • spotify
  • email

Footer

About

Magazine

Podcast

Videos

Archive

Contact

Copyright © 2022 All Rights Reserved. Future of Marketing Institute