Celebrities have always been powerful influencers on brand purchase. Consumers looked up to movie stars and celebrities and wish for a life like them. But what if these influencers are not human? That is, what if they are a Computer Generated Influencer or CGI.
In this video, Magnetic Pajama discusses how CGIs have already taken social media by storm. Talking about how CGIs are made, the video discusses how robotic influencers are so realistic that many people cannot tell the difference. Additionally, the video also talks about a list of advantages that brands have by associating with a CGI. For example, CGIs don’t age and can continue to be the same face of the brands for years or decades to come.
Although CGIs are a great source for marketers to promote their products, the question remains about whether or not their use by brands is ethical. Magnetic Pajama argues that a robot promoting a product that they do not (and cannot use because they are not real) may be a form of deceptive advertising. Tune in to the video to get viewpoints on this issue.