Prompt engineering is a natural language processing tool used to generate tasks through inputting information. With such interfaces, users direct the generator by providing a description of a desired task. Prompt engineering can be applied in the marketing field to engage with and assist online consumers, as well as generate content tailored to their business.
In this video, Katie Robbert, John Wall, and Christopher Penn from Trust Insights provide an in depth analysis of how to use prompt engineering. The presenters discuss the successes and failures of prompts in AI systems such as ChatGPT and stable diffusion. They discuss how prompts may impact the way that we communicate both positively and negatively. Prompt engineering has the potential to create convenience and usefulness for marketers if used effectively, which can increase their outreach and direct consumers to their business.