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Neuromarketing | The Future of Marketing | Blindsight | Prince Ghuman & Dr. Matt Johnson
By: FMI Staff
Professor Prince Ghuman & Dr. Matt Johnson emphasize why neuromarketing is the future marketing. In this video they discuss that the future of neuromarketing testing goes beyond what was traditional EEG testing and survey marketing and move towards behavioral economics. Neuromarketing of the future will delve deeper into the attitudes, behaviours and emotional orientations towards products and brands.