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Neuromarketing | The Future of Marketing | Blindsight | Prince Ghuman & Dr. Matt Johnson

June 25, 2021 By: FMI Staff

Professor Prince Ghuman & Dr. Matt Johnson emphasize why neuromarketing is the future marketing. In this video they discuss that the future of neuromarketing testing goes beyond what was traditional EEG testing and survey marketing and move towards behavioral economics. Neuromarketing of the future will delve deeper into the attitudes, behaviours and emotional orientations towards products and brands.

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