In the future, smart glasses will help you look at the world from your own unique perspective. Using artificial intelligence, these glasses will keep track of not just what you look at, but also what you hear. This data can then be used as a source to drive personalized ads delivered to you. Every billboard you see through your glasses will display an ad for the product you recently searched about or looked at for an extended period.
In this video, Magnetic Pajama discusses how Meta’s new AI voice assistant will record every possible piece of data about you and use it to influence your buying decisions. For example, while making a purchase through an online platform you can just ask ‘what do you think about this?’ A virtual assistant will act as a friend and provide you feedback based on your past purchase behavior and preferences.
In addition, some brands may also download this customer data and upload it to bots creating human-like robots that will be used as customer service representatives.