The London School of Design and Marketing (LSDM) hosts Hugo Silva (CMO, Whirlpool), Professor Steven Seggie (ESSEC International Business School), Renata Barateiro (LSDM), Professor Pedro Mendes (LSDM) and Frank Khan Sullivan (Marketing Director, LSDM) where together these marketing experts discuss what the marketing landscape will look like after the pandemic. A highly emphasized point of discussion when it comes to successful future marketing strategies is raised by Silva, as he believes that vertical integration is something that customers are looking for and something brands need to implement. As marketers we need to be cognoscente of every point of contact our brand, products/services have with our customers, and this means we want to be executing with excellent quality and with trust throughout the entire customer journey.