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Future of Marketing Institute

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TheĀ Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Keynote Session: Our Digital Future

October 28, 2021 By: FMI Staff

Pallavi Saini, Producer and Marketer at Exchange4media, interviews Andy Hood (VP of Emerging Technologies at WPP) about the two nascent things in the digital future of marketing, namely digital humans and the metaverse. Andy confirms that these two biggest emerging technologies will play a major role in the future, taking customer experience to an entirely new level. He also shares that these technologies are becoming sophisticated enough to help brands personalize the conversation with consumers in the virtual world and change the way they shop.

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