In a world full of smart devices, Connected Television (CTV) advertising has become an important advertising medium. Perhaps you have personally searched for, or ordered a product that you saw on a CTV ad you came across while streaming a video on your OTT device.
In this video, Alexa (Lexi) Tierney of MNTN discusses how CTV advertising is on its way to becoming the next social media and how brands can leverage the medium to its fullest. Tierney argues that it is important for brands to have a must-hit goal before they start off with this type of advertising. She explains that the future for CTV is bright because of its ability to target a narrow and specific audience. At the same time, Tierney cites that we can expect B2B brands to soon start exploring CTV advertising because of the targeting it promises.