In this video, Bernard Marr (@BernardMarr), Will Peacock, Head of Luxury at Willian Grant and Sons along with the founders of BlockBar (@BlockBarNFT), Dov Falic (@Dovfalic) and Samuel Falic (@SamFalic) deliver an insightful session on Non-Fungible Tokens (NFTs). The basis of the discussion is the NFT of a super-rare whisky by Glenfiddich that was bought majorly using cryptocurrency.
The main purpose of selling NFTs is to offer authenticity to the buyer and at the same time build a community for the brands. While there are certain threats that brands and marketers may face NFTs are envisioned to be the most preferred form of product that the future consumer will be eager to buy. Even though it is at its infancy stage currently, with the highly tech-savvy current younger generation, the future for brands in terms of NFTs turns out to be brighter than ever. These and many other interesting opportunities that blockchain may present brands with are discussed in detail in this video.