Digital marketing is constantly evolving as technology advances. We are sprinting into another period of transformation as innovations such as Web 3.0, wearables, and virtual reality become more widespread. Marketers must keep up with these changes to prepare for the future.
In this week’s video, Pinio Nainggolan, Director of Digital Service at Etisalat, discusses the future of digital marketing. First, he outlines how digital marketing challenges have changed over the years. Current issues concern media consumption, privacy, ownership, control over data, and transparency. Then he examines the state of digital marketing as a whole, touching on topics such as the journey of web technology, the evolution of the digital advertising ecosystem, and the revolution of Web 3.0. In particular, he emphasizes that consumers are moving from being passive consumers in Web 1.0 to generating their own content in Web 2.0. Now, we are moving into Web 3.0, where concepts such as digital wearables, immersive augmented and virtual reality experiences, and decentralized information on the blockchain will become a reality.
The transformation of digital marketing is happening now, and marketers need to adapt to engage and entice consumers properly. Digital marketing will look drastically different in the coming years, and the only remaining question is how marketers will adapt.