This recording is of Deloitte AI Institute Canada’s session on Generative AI in the Consumer & Technology, Media, and Telecommunications Industry, featuring panelists Mohammad Ridwan, Mahfuzur Rahman, and Anand Nimkar, and moderated by Ian Xiao. The session begins with informative definitions and models regarding Generative AI in Part A.
Part B then discusses use cases including marketing uses of AI, which begins at 19:43. Generative AI can automate tasks in customer service, internal productivity, employee experience, and most notably, marketing. The speakers dive into the use of AI for hypothesis testing when it comes to messaging in marketing; for instance, AI can generate hundreds of advertisement creatives that can be tested to see which alternatives resonate with your audience the most.
They also discuss the advancements that can be made with AI to expedite the copywriting process for advertising campaigns. The panelists mention the importance of leveraging human directing and editing skills, specifically for creative campaigns, to ensure that AI tools are being used effectively.
The versatility of Generative AI makes it applicable across various fields, enabling personalization, efficiency, and a better overall experience for both customers and employees. However, the panelists consider how implementing AI at scale may pose challenges related to data systems and ethical considerations. Despite these obstacles, exploring Generative AI’s potential and getting started with its implementation can lead to transformative outcomes.