Artificial Intelligence has made life easier for consumers. YouTube AI suggests videos, Netflix’s algorithms recommend shows, Google Maps shows routes to a destination and Gmail finishes sentences. However, what impact does AI have on the marketers who are trying to transform businesses?
In this webinar about AI for CMOs, Paul Roetzer, Founder and CEO of Marketing AI Institute, and Asma Stewart, VP of Marketing at Persado bring forward use cases and frameworks for AI to be used efficiently by leaders, marketers, and CMOs. The speakers connect the dots between personal and business transformation with AI. Roetzer and Stewart discuss how CMOs will play a significant role in transforming the use of AI in the future of marketing.
AI personalizes marketing which can help brands unlock data in many innovative ways. The video talks about Persado, an AI platform that generates language to help motivate consumers to act. Paul Roetzer discusses a 10-step framework for scaling AI in organizations and making brands more human by using AI.