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Future of Marketing Institute

FMI

The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

AI Is Listening, Here’s How It’s Changing Consumer Targeting

August 8, 2025 By: FMI Staff

As marketers, we’re driven by data lust. We crave information that reveals who people are and what they want.

As marketers, we’re driven by data lust. We crave information that reveals who people are and what they want. So, what if a device captured every word you spoke?

Meet Bee: an AI-powered wearable that listens to your conversations, generates summaries, to-dos, and reminders, while giving real-time personal insights.

It’s the real deal for marketers because it captures data in real-time.

Chatting about dinner? Think thoughtful meal kits or local delivery options. Tech complaints? A timely gadget or tool comes your way, even before you know you need it.

With Bee, marketers gain access to the most authentic data source yet: real conversations, captured and turned into targeted actions.

Marketers, how would you use real-time conversation data? Drop your thoughts below! 👇

 

 

 

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