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Future of Marketing Institute

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The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

AI Band Gets Over 900K Listeners And No Humans Involved

July 19, 2025 By: FMI Staff

The Velvet Sundown is gaining traction on Spotify with over 900,000 monthly listeners.

The Velvet Sundown is gaining traction on Spotify with over 900,000 monthly listeners, but here’s the plot twist:

– No live shows.
– No interviews.
– No human creators

Their music, band image, and vibe? Likely all AI-generated. And it’s being surfaced by Spotify’s own AI algorithm.

Why it matters for brands: What if instead of buying media, brands became part of the media?

– Songs with subtle product mentions
– Music videos featuring AI-generated brand imagery
– Entire storylines with your product at the center, written, composed, and animated by AI

Are we ready for the future of entertainment marketing?

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