Advisory Board
Dr. David Rice
Executive Director
Future of Marketing Institute
Dr. David Rice is Associate Professor of Marketing at the Schulich School of Business at York University in Toronto, Canada. He has published extensively in scholarly journals and has presented his research at conferences in over 20 countries. Over the past 35 years, Dr. Rice has provided market research services and consulting to both Fortune 100 and 500 companies. His consulting experience includes successful market research projects for Microsoft, Intel, Dell, Procter & Gamble, General Mills, Ford Motor Company, Eli Lilly, Canon and the World Bank.
Read more
Dr. Rice was the Founder and President of SurveySite Market Research in Toronto. SurveySite was one of the early companies conducting online market research. SurveySite was sold to ComScore in 2003. Today, Dr. Rice continues to teach and offer market research consulting services to companies in Canada and Worldwide.
Read less
Martin Waxman
Associate Director
Future of Marketing Institute
Martin Waxman, MCM, APR, writes a popular Digital Marketing Trends newsletter, conducts AI research and leads digital and AI training workshops. He’s a LinkedIn Learning instructor, adjunct professor at the York Schulich School of Business and associate director of the Future of Marketing Institute.
Read more
Martin also co-founded two agencies, is president of a consultancy and a member of the Institute for Public Relations Digital Media Research Center. He regularly speaks at events across North America. Martin received the Institute for Public Relations Best Master’s Thesis Award in 2019 and the Canadian Public Relations Society’s Outstanding Achievement in PR Award in 2020. He has a Master of Communications Management from McMaster-Syracuse Universities.
Read less
Chris Carder
Chris Carder is a Serial Entrepreneur with more than 20 years experience in the Digital/Technology Sector and a sought-after Startup Advisor, Investor and Advisory Board Member. Chris serves as the Entrepreneur in Residence & Co-Director of Entrepreneurial Studies with the Schulich School of Business and is a Member of the York University Entrepreneurship Council.
Read more
He is the past President & Co-Founder of ThinData (Canada's largest email marketing services provider) - acquired by TC Media (Transcontinental) in 2018 and is a Founding Investor of such firms as: AdvisorStream, Wirkn, SkyMotion, Massive Damage, Blade Filters and Portl Media). Chris' Volunteer work in the Non-Profit Sector includes his term as Chairman of the International White Ribbon Campaign & he has been recognized as the Canadian New Media Awards Volunteer (and Employer) of the Year.
Read less
Dr. Murat Kristal
Dr. Murat Kristal is an Associate Professor of Operations Management at the Schulich School of Business at York University in Toronto, Canada. He joined the Schulich School of Business faculty in 2004, and he received his Ph.D. from the University of North Carolina at Chapel Hill in 2005. Dr. Kristal is the founding director of Master of Business Analytics (www.schulich.yorku.ca/mban), and Master of Management in Artificial Intelligence (www.schulich.yorku.ca/mmai) Programs at Schulich. In 2016, he was named one of the Top 40 Professors under 40.
Read more
Over the past 10 years, Dr. Kristal has provided analytics consulting services to organizations such as Moneris, Global Payments, Vantiv, World Pay, Johnson and Johnson, Desjardins, York Region, 3M, ShredIt, Open Edge, and Gamma Dynacare. Today, Dr. Kristal continues to teach and offer analytics and AI consulting services to companies in Canada and Worldwide.
Read less
Dr. Louis Rosenberg
Dr. Louis Rosenberg is a pioneer in the fields of virtual reality, augmented reality, and artificial intelligence. Thirty years ago he developed the first augmented reality system at Air Force Research Laboratory (the Virtual Fixtures platform). He then founded the early virtual reality company Immersion Corporation (1993) and the early augmented reality company Outland Research (2004).
Read more
He is currently CEO and Chief Scientist of Unanimous AI, a company that amplifies the intelligence of human groups using algorithms modeled on biological swarms. Rosenberg earned his PhD from Stanford University, was a professor at California State University and has been awarded over 300 patents for his work in VR, AR, and AI.
Read less
Dr. Joachim Scholz
Dr. Joachim Scholz is a marketing professor at Brock University who specializes in augmented reality marketing, social media controversies, and branding in digitally-infused and hyper-connected societies. He published the first-ever conceptual article on AR marketing, which won Article of the Year award and is one of the most-cited articles about this topic. Joachim has taught AR since 2015 as part of his digital marketing courses and, in 2020, has launched the world’s first dedicated Augmented Reality Marketing courses for undergraduate as well as MBA students.
Read more
Joachim’s research explores how augmented reality can deepen consumer/brand relationships, how it helps customers feel more competent and autonomous, how Pokémon GO players co-create and transport into hybrid-realities, how managers can deploy AR initiatives, and how various types of augmented realities offer different strategic opportunities for brands. His social media research explores how marketers can build their brands in today’s polarized and tribal societies by fighting back against online critics.
One of Joachim’s greatest passions is to share his ‘fresh ideas’ with the broader business community. He is a member of Adweek's Academic Council and regularly publishes research-driven insights on Adweek, MKTGsquad, and other AR-specific publications. He has consulted several wine, beverage and technology companies in the US and Canada on branding and augmented reality marketing.
Read less
Tianyu Xu
Tianyu Xu is a generative AI educator based in Singapore. Followed by more than 150,000 people across social media, he shares tutorials and AI showcases that have garnered millions of views. As an AI video expert, Tianyu has worked with leading AI video companies as creative partners and delivered training to corporations and educational institutions. As a LinkedIn Top Voice, he helps professionals prepare for the future of work while elevating their AI thought leadership on LinkedIn.
Read more
Before specializing in generative AI, Tianyu built a decade-long career in digital marketing at companies including Twitter and We Are Social, serving top brands and advising regional campaigns. Tianyu is the co-author of Will ChatGPT Take My Job? and the co-creator of two bestselling Udemy courses on AI image generation.
Read less