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Future of Marketing Institute

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The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Accenture Technology Vision 2024 Report

January 23, 2024 By: FMI Staff

đź’ˇA new era of productivity and possibilities, made possible by human-centered design.

Accenture’s latest report discusses how human-centred, and even human-like design is the future of technology.

The report states that “As technologies become more human and expand opportunities for enterprise growth, they must also create new paths for humans to thrive.”

The topics discussed include:

âś…Technology will continue to be more human by design, rather than filling the gaps of what humans cannot do.
âś…AI is increasingly able to understand us on a more human-like level and is starting to reason like us, too.
âś…Companies should focus on human-centred design to unlock a new frontier of tech-powered productivity.

Free download, 90 pages – https://accntu.re/3u3mOaa

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