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Future of Marketing Institute

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The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

A Million Friends, Endless Advertising Opportunities

October 21, 2024 By: FMI Staff

A wild social network, SocialAI, recently launched. It’s like Twitter, but you’re the only user, and millions of bots respond as if they’re real.

We gave it a try, and it’s pretty surreal. The instant you post, you see dozens of realistic responses from the bots.

💰 The developer makes money by selling your data. Without the pressure of real followers, users may reveal personal details, creating a valuable data source for advertisers.

🍔 Additionally, bots can steer users toward products and services. Imagine posting that you’re hungry, and a bot casually suggests a quick stop at McDonald’s. What feels like friendly advice is actually a sponsored ad.

SocialAI creates a whole social network geared toward collecting consumers’ data and creating personalized selling messages. It’s an ingenious idea created by Michael Sayman.

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