Your next conversation with AI might be sponsored.
Amazon recently announced plans for Branded Conversations through Alexa, allowing brands to participate in AI-powered shopping experiences.
Conversational advertising could make promotions feel more natural, relevant, and personalized than traditional ads.
A traditional ad might send you to a product page. A sponsored conversation could help you work through any questions you have before you buy.
For brands, that means a chance to explain what makes their products stand out when shoppers are considering their options. For example, a skincare brand could explain where a serum fits into a routine or how two products work together.
Amazon says these conversations will be clearly marked as sponsored. But would you trust an AI recommendation if you knew a brand had influenced it?