AI is picking up the phone 📞
What if your next call to a business was made by your AI agent?
With tools like Muse and Instinct, AI agents are beginning to call businesses on behalf of consumers to check inventory, request quotes, and book appointments.
Inspired by Google’s earlier Duplex technology and newer AI calling features, these developments could change how consumers interact with brands.
Imagine an AI agent comparing prices across five stores, checking availability, and potentially negotiating a better deal, all without needing the consumer on the phone.
As AI agents become the middlemen between brands and consumers, businesses may need to rethink how they communicate, compete, and influence purchasing decisions.
But if AI agents are becoming the customers’ voices, who are brands really marketing to, the consumer or their AI agent?
