FMI read Adobe’s AI Traffic Trends Report. The key takeaway? AI-referred shoppers outperform shoppers from traditional channels.
The report highlights the growing role of GenAI across industries like retail, travel, and financial services. While SEO has been and will continue to be fundamental, these findings are a clear signal for marketers: start optimizing for AI discovery and recommendations.
See below how AI-referrals are transforming the retail industry 👇
Source: Adobe for business
