The biggest threat to your website isn’t a competitor. It’s AI.🤖
For decades, marketers have fought to get consumers onto their websites.
But what happens when consumers no longer need to navigate them? Adobe’s latest AI initiatives, including Brand Concierge, enable consumers to have conversations with brands rather than clicking through pages to find information, products, or recommendations.
That raises a bigger question: Are we soon moving toward a zero-click internet?
As consumers increasingly turn to ChatGPT and other AI assistants for answers, research, and recommendations, they may no longer need to search through entire websites or check reviews across the internet to make a decision.
If AI can deliver the information consumers need instantly, the future of marketing may not be about driving traffic. It may be about ensuring your brand shows up wherever those AI-powered conversations happen.