Are marketers moving from campaigns to experiential worlds? What will it take to attract customers to these experiences and encourage them stay?
Google’s Project Genie 3 wants to make building interactive digital environments as easy as crafting a prompt.
Imagine an immersive brand interaction marketers could create and personalize to every user – fast!
🚘 An automotive brand could launch an interactive city where consumers test-drive vehicles across various weather and road conditions and they feel like they’re in the driver’s seat.
🛩️ Travel brands could open the door for customers to explore destinations, hotels and famous sites before they leave their home on vacation.
But where would these brand worlds live?
On connected TVs as a new type of interactive series, within gaming platforms, or on AR and VR headsets, where consumers take part in a virtual shopping adventure in real-time?
As this technology continues to evolve, marketing could move from media and become a world of its own.