Our โSuper Listโ features Top Articles and Podcasts covering the move from SEO to Generative AI Search.
The list highlights strategies, metrics, and opportunities that are shaping the future of digital marketing.
Articles
๐ง๐ถ๐๐น๐ฒ: Traditional Search vs. AI Search: The Side-by-Side Comparison
๐๐๐๐ต๐ผ๐ฟ: Andy Crestodina
๐๐ถ๐ป๐ธ: https://lnkd.in/eeRYPcez
(Provides a comparison of SEO and AI-driven search, offering insights for future marketing strategies)
๐ง๐ถ๐๐น๐ฒ: Generative Engine Optimization: What We Know So Far
๐๐๐๐ต๐ผ๐ฟ: Zoe Ashbridge
๐๐ถ๐ป๐ธ: https://lnkd.in/eVfqJBiF
(Presents what is currently known about GEO so marketers can stay ahead)
๐ง๐ถ๐๐น๐ฒ: Why Comms Pros Are the New Visibility Engineers
๐๐๐๐ต๐ผ๐ฟ: Gini Dietrich
๐๐ถ๐ป๐ธ: https://lnkd.in/ea54arND
(Highlights how the PESO model must be integrated to build an AI visibility strategy)
๐ง๐ถ๐๐น๐ฒ: Google AI Overviews Overlaps Organic Search By 54%
๐๐๐๐ต๐ผ๐ฟ: Roger Montti
๐๐ถ๐ป๐ธ: https://lnkd.in/etbWzywu
(Reveals how AI and traditional search results are becoming one system)
๐ง๐ถ๐๐น๐ฒ: GEO vs SEO: Understanding the Differences
๐๐๐๐ต๐ผ๐ฟ: Neil Patel
๐๐ถ๐ป๐ธ: https://lnkd.in/e_4tv4rj
(Explains why businesses must complement SEO with GEO by updating content regularly and structuring it for generative engines)
Podcasts
๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐: Marketing Against the Grain
๐๐ฝ๐ถ๐๐ผ๐ฑ๐ฒ: Everything you need to know about AEO in 2025
๐๐ถ๐ป๐ธ: https://lnkd.in/eVRN3cGp
Kipp Bodnar, Kieran Flanagan
๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐: The Digital Marketing Podcast
๐๐ฝ๐ถ๐๐ผ๐ฑ๐ฒ: The Future of SEO
๐๐ถ๐ป๐ธ: https://lnkd.in/edgnsXsk
Ciaran Rogers, Daniel Rowles
๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐: The Marketing Remix:
Episode:ย The AI Edit: How Searchโand SearchersโAre Changing
๐๐ถ๐ป๐ธ: https://lnkd.in/eSU_2Chh
Ron Hadler, Angie Stuart
๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐: AI with Friends
๐๐ฝ๐ถ๐๐ผ๐ฑ๐ฒ: SEO is Dead, Long Live GEO โ The Future of Search
Link: https://lnkd.in/ebWgqqie
Adrian Green, Marlon Avery, Sekou M. Doumbouya
๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐: Duct Tape Marketing
๐๐ฝ๐ถ๐๐ผ๐ฑ๐ฒ: The Future of SEO in the Age of AI Search
๐๐ถ๐ป๐ธ: https://lnkd.in/ewwE-Q8u
Todd Sawicki, John Jantsch
Use this Super List as your guide for the GEO era.