From what you search, what you buy, to where you usually travel in a day, Comet aims to build detailed consumer profiles for all users, in order to start selling hyper‑personalized ads.
But here’s the twist– this is 𝙤𝙣𝙡𝙮 𝙤𝙣𝙚 example in a growing trend of AI browsing.
The Browser Company’s new Dia browser also uses the power of AI to save prompts, record user skills, and generate results-based shortcuts. Perplexity is preparing to launch a similar feature in order to save users time on repetitive tasks, like scheduling meetings, and browsing online.
The growing interest in AI based search gives marketers an opportunity to deliver ads that match people’s real habits and daily routines, making promotions feel more timely and personal.
But a search engine of this scale is bound to raise questions: will AI take over the old way of browsing?