They’re a powerful data source for marketers. These goggles capture real-time biometric insights like heart rate and blood pressure underwater, providing valuable data on athlete performance.
But it goes deeper than that.
AR wearables like FORM’s goggles transform physical performance into emotional and biometric data, giving brands a real-time way to understand not just what customers do, but how they feel.
Why does this matter?
If fatigue levels spike, hydration products or recovery supplements could be recommended. If consistent performance improvements are detected, premium gear upgrades could be advertised.
Marketers can shift from generic messaging to real-time, performance-based personalization, where brands can engage more quickly and more meaningfully.